Posts tagged ‘Marketing Efforts’

Choosing an Affordable Reseller Web Hosting Program

There are several techniques that can help make your online web hosting business a hit. One of these technique or strategy is getting an inexpensive reseller web hosting program, which in hindsight, is perhaps one of the most reasonable moves in advertising someone’s web hosting business.

Affordable reseller web hosting will surely help you to rapidly grow your business by providing you with the capacity to advertise on the world wide web (internet) and hosting your catalogue online. Reseller web hosting even rings up your sales via e-commerce transactions. With the growing power and continuous evolution of the internet, you would be amazed with the high returns you would truly gain at such a minute of investment.

Almost all internet marketing gurus nowadays would tell you that in order to compete and survive in today’s business world, you will have to set up your own e-commerce capability to your existing sales and marketing efforts. Unfortunately, what businessmen don’t know is that this need not be expensive. Today, there are already several web hosting companies that can offer cheap but quality reseller web hosting program.

An affordable reseller hosting is a type of web site hosting program wherein the web host’s account is under a shared hosting plan. The web hosting service provider, therefore, apportions his or her disk space and bandwidth in order to resell web hosting. Furthermore, while keeping the costs low, cheap reseller web hosting can help you host as many websites as you want all at the same time. Some of these sites can have its respective technical support and dedicated servers. In a bird’s eye-view, everything can actually be tailor-fitted to suit your requirements.

When window shopping for an affordable reseller web hosting program that best fits your needs and budget, make sure that your web host can offer the services that they promised to provide you with. The need to build a lasting and strong relationship with your reseller can never be over-emphasized since it will complement each of your marketing efforts in the long term.

One other thing that makes reseller web hosting more advantageous than other types of web hosting is that it leaves you with more time for other business marketing duties. This is because in web host reselling, the web host is spared from other responsibilities and burdens that come along with web hosting such as managing the servers and maintaining the data center.

Furthermore, there no additional financial cash outs in reselling because it is shared. This business set-up is highly recommended for those who are still starting out with their small web hosting business.

What is more, for web site developers, the fun does not stop there. More and more companies are now offering franchising, so other web developers could offer their own affordable reseller web hosting program that could benefit other smaller businesses, especially those who are just starting. Through this, you can start your own business and help out other businesses and individuals as well.

The Issue With Trusting Web Hosting Reviews

If you are in the market for hosting you might be looking for hosting reviews. I bet you were disappointed quite a bit because it is almost impossible to find decent website hosting reviews that do not look fake. Let’s face it, website hosting is a huge market to be in and there is a lot of money to be made. Accordingly web hosting companies are spending a ton of money on advertising and these efforts certainly influence independent Internet hosting reviews.

The customer pays the bill in one way or the other. Either the consumer follows a web host review that turns out to be completely wrong or the consumer just gets scared and does not do anything. In both cases the marketing efforts are wasted and another consumer becomes upset about the marketing tactics in this industry. I do not think that is what hosting companies had in mind when they created their web hosting affiliate programs.

Website hosting is a fairly easy product to create and to maintain. The hosting industry follows certain data patterns and this data shows that once a website hosting customer has settled into an account at a web host they never leave. Once the website is up and running and the web host keeps the server online the customer has no reason to doubt his decision to go with a Internet hosting provider. Accordingly web hosts calculate out the cost of acquisition and once they are able to match that to a dollar amount, they make the appropriate marketing efforts.

Internet hosts create loyalty programs or promote so-called friend referrals and offer free hosting to customers if they refer another customer. But they also set up an affiliate program where the marketing is done by a 3rd party provider. The web host does not have to spend the same time and effort to market his products to customers. The so-called affiliate will do the marketing and for any customer sign-up the affiliate receives a commission.

The web host further cuts out the risk by putting a time frame into place for when the commission becomes vested. What does this mean? To avoid fraud the web host puts a hold of up to 90 days on a commission before it gets paid out to the affiliate. That way the affiliate is motivated to only send honest leads and not to cheat. The web host is also protected in regards to his existing money back guarantee that he eventually offers. Sometimes certain types of customers are looking for a free ride and move from one web host to another to save money. These customers use a money back guarantee to save money on web hosting. The hold on a web hosting referral commission also protects the web hosting provider from people who use a stolen credit card to pay for their web hosting bill.

All in all, many of the problems described above are caused by high referral commissions and often by fake website hosting reviews. So, if you are in the market for someone who can host your website, be aware of the marketing situation and pick a host who eventually has earned the trust of a friend or family member already.